Johann Low

水曜日, 7月 28, 2004

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I have heard comments about how Stella Ng is being overly sweet and how this exaggerated or not sweetness is an overkill for most gals. Does anyone have the impression of her most recent TV ads with her promoting the genki tea ? At first it was quite alright, then the sickness which one will get if he/she eats 10 tubs of ice cream at one go start to surface. I am not talking about Stella Ng in person but the character she portrays in this advertisment.

First of all, the Japanese craze is gone, no point using tons of Japanese characters flying across the screen, this is no Japanese ad.( or maybe it is I dunno ) Not many people in Singapore can read Japanese. If this ad is so pro Japanese,why is Stella speaking in madarin with only 2 -3 Japanese phrases ? It is a Japanese ad wannabe at most and it is not certainly appealing. It's not so mandarin and not so Japanese, so what kinda hybrid is it ? The tons of sweetness and cuteness with the doll wig is fatal even to the non-dibetic. The target audience is obvious but it is not appealing. I think the Fancl tense up ex with Bai Wei Xiu is better. At least she is much much more natural than being a not so old not so young cutesy Japanese wannabe "thing".

There seem to be quite an increase in beauty advertisments on TV. Xiang Yun, Aileen Tan are not all over. The Xiang Yun advertisment is no better, it is exaggerated."...shi na me de jian dan you na me de ke xue hua - its so simple yet so scientifically advanced ) Aileen Tan's ad has too much talking and I have no idea what is she trying to say. Why make the adv so draggy ? It is a advertisment, not selling some "gao yao" (traditional Chinese medical paste which is often black in color ) The Olay visible effects with 3 or 4 or 5 women on the sofa is not too good too, "hey ni men kan, zhou wen bu jian le, ban dian xiao shi le...= hey look, my wrinkles are gone, freckles disappeared..." The mandarin needs to be improved.

Somehow I quite like the SK II adv with Sammi Cheng. Does she not look so radiant ? If I were a lady I will buy SK II rather than all of the above mentioned products.

Quote of the day " Art is an expression of imagination, not reprduction of reality" Henry Moore.

elow at 12:18 午前 |

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